Never neglect the importance of communication around an event! Frequent and captivating posts will sell the Symposium to potential and undecided participants. You need 7 contacts points to make a sale and sharing the same message from different angles and via different channels.

Communication Plan

Defining a communication plan starts by determining targets.

• Define your audience
• Set your objectives
• Choose your communication channels
• Create a schedule
• Craft your message
• Implement your plan
• Evaluate your results

Must-have

• In person announcement at the UAA All Hands meeting
• Save-the-date & place
• Thematic announcement
• Invitation with Participant Handbook (Alumni, local chapters, corporate partners, academic partners, UNITECH office,…)
• Registration with registration form and Handbook (to all interested participants at least)
• Speaker announcement
• Practical information

Nice-to-have